A coffee brand people film for us

(01)

The challenge

Three reels a week shot in the roasteries turned a local brand into a national one.

They had a good product and happy customers, but the people who were ready to buy could not find them. Budgets went to channels nobody measured, and nobody could say which month paid for itself.

(02)

What we did

1. Week 1 · Audit

   We studied the site, the ads, the search results and five competitors, and picked the three fastest wins.

2. Social media

   A weekly shoot, three reels a week and a reply routine for comments and DMs.

3. Content

   An editorial plan and long-form pieces written for search and for people, published every week.

4. Every Monday · Report

   One page with the numbers, what we changed and what comes next. No vanity metrics.

(03)

The result

Kinfolk Coffee went from 8,100 to 96,400 instagram followers — 12× — and the plan keeps compounding. Every number on this page comes from the client's own dashboard, not ours.